Hi, I’m Maddie.

I’m a seasoned lifecycle marketing strategist with over a decade of experience, specializing in helping B2C tech companies scale through data-driven automation and personalized customer engagement.

As the former Head of Lifecycle Marketing at Quizlet and Ibotta, I have built lifecycle marketing teams from the ground up, overseeing the implementation of Braze across multiple channels and driving millions in incremental sessions and subscriptions. I also led an in-house marketing consulting team at Teamshares, supporting over 50 small-to-medium businesses in optimizing their growth efforts.

My approach blends strategy with seamless execution, leveraging marketing automation, data insights, and a deep understanding of customer journeys to drive measurable growth. I specialize in creating tailored, multi-channel campaigns that increase retention, engagement, and lifetime value for B2C brands.